By running consumer ethnography work and interviews, we discovered that consumer perceptions are that:
By taking a holistic look at the trends driving the shift in consumer expectations, I designed an entire service framework concept for richer communications that can be managed more easily, and that provide greater control with less effort.
Messages & calls can travel person-to-person - not only back to a central authority.
The more people join the mesh, the greater its power and reach - truly, people-powered communication.
Device, SIM & mobile-network agnostic - it works everywhere.
Everything you need: Make video & voice calls, check voicemail & send messages - to any mobile number.
Create different personas and numbers for different situations:
Family abroad? Create a local number for that country.
Share a number with a team, or a household - calls & texts can be answered by any member.
Turn on additional power-ups e.g. professional features like conferencing, or link to other services like Slack.
Comms on your terms – choose who reaches you, when and how.
Effortless – automate actions to make comms work for you. In-app bot can act on your behalf.
Rule creation - in the easy context of a sentence ----->
Rule scheduling - as easy as setting an alarm, following established design patterns for immediate ease of use.